What we did
We work with EstateVue to create custom software solutions for their agent and broker web platforms. We also design and develop custom web templates for use by their clients, design and develop widgets and maintain their search efforts. For a more comprehensive look at how we help out on the EstateVue side of things take a look at the detailed services below.
Delivered
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Planning
Analytics
Campaign Tracking
Budget
Graphic design (all mediums)
Conceptual Design
Brand Design
Interface Design
Copywriting
Photography
Web sites and web platforms
Content Management
Mobile Development
Cloud Hosting
Domain Registration
E-commerce
Video Production
Touch screens and kiosks
SEO Natural
SEM Forced
Social Media (Digital PR)
Email Marketing
Kiosks
Atomic developed and designed the interface, admin panel and front end for it’s popular kiosk software. The software itself talks directly to the IDX real estate feeds within a brokerage. It is also capable of running in featured mode without access to IDX. The application allows for it’s admin to manage listings as well as the interactive advertising component. Advertising can be uploaded in various formats from static .jpeg with an interactive contact advertiser button overlaid to full video files. It’s a unique piece of a software that’s taking the real estate industry by storm and ready to gain massive exposure this year at NAR 2011, in sunny Anaheim, California.
Content Syndication/Blogging
An important part of the real estate industry is staying ahead of the competition and that goes for agents as well as companies selling to agents and brokers. EstateVue provides busy agents with a syndication widget for their individual websites in order to keep their web content fresh. Our in-house content writers are serving up fresh and hot content daily related specifically to the real estate, mortgage and housing markets, throughout the world.
Social Media/Digital PR
Not only did we develop one of the coolest social media tools ever for EstateVue clients to streamline their Social Media accounts, but we also offer up a ton of help on this daunting subject. We are continually providing tips and tricks that can be used for their specific industry to get leads and we are about to release a 7 part free blog series on the subject. We also help agents get set up with automating their accounts as well as management and maintenance tips.
Software Development/Custom Programming
The entire listing, web and admin software was developed in house by Atomic. It’s a full-time job that requires five of our best programmers working round the clock. We have one fantastic support team to manage the daily QA required and we are continually fielding questions, suggestions and ideas from the field to improve and keep on building the software up and out. And why not. When you’ve got something built that was designed to scale this easily it’s only the right thing to do for your clients.
Copywriting
All of the EV copy was written by the Atomic team. We’ve learned how to perfect the art of conversational writing for the web (among other styles) and we knew it was the right approach to what can otherwise be a dry topic. The result has won EstateVue some clients and even some fans along the way.
Photography
The photography system that is in place for the EV team, not only works for their clients use, but it has lofty goals of becoming it’s own spin off business franchise for the real estate marketing company. The process has been so dialed in, from how the shoots are booked, all the way through to processing and delivering the imagery to clients, that it really is a natural progression. We are currently working with the EV partners to develop a photography manual for mass scale delivery to real estate shooters.
Print Design
Over the course of two years we have produced a ton of print for EstateVue. The business has changed and grown so rapidly, that some weeks we’ve seen a complete overhaul to the entire suite. Business cards, sell sheets, media kits, advertising guides, corporate teasers, VIP tickets, marketing booklets, signage, trade show zap banners and more have all been produced in house. Our latest and greatest design project is currently underway for the trade show booth that will carry them to California, for NAR 2011.
Mobile App. Development
We were the first in the real estate market (even before Realtor.ca (CREA)) to develop a client side app for searching listings in a local feed capture. The app was developed for use on the iPhone and includes nifty features like, recording voice notes about property showings, tagging your fave listings and advertising for featured agents. Check out the video to get more details and if you’re wondering who made the video…yeah that was us too.
Strategy/Planning
With an operation this size it’s no surprise that there’s lots of planning involved. We sit down regularly to review, refine and refresh all marketing. We look at what’s working and we scrap what isn’t. We are always looking at the easiest way to attract brokers to EV’s solutions. Often this involves regular competition analysis, traffic analysis and stat analysis from various social media accounts, email campaigns and publicly placed lead generators, like kiosks. In the case of a large scale trade show such as NAR, our planning began 12months before the event itself.
