What we did
Enviromint was in a unique position when we met them. They had a software solution, which had already gone to market and was in use by several real estate brokerages, but they had not invested anything into developing their brand. Not for lack of trying though, they had gone through several companies searching for someone who listened to their needs and goals. Enter Atomic. We spent several months on strategy and analysis in order to develop not only a new logo mark, but an entirely new trade name. Real-E-Net became Enviromint and the rest, as they say, is history.
Delivered
Strategy
We spent a lot of time with the team at Real-E-Net (not a typo) to understand their business, their competition, their future goals and their market. We took all of this information and we were able to come up a with a game plan to allow us to move forward with an overall strategy. The first part was the hardest part – convincing the partners that a name change was in order. So what was behind the name Enviromint? Well, the name means many things to their business; Enviro: paperless, green, global. Mint: money, refresh, pristine, green. And of course, they develop software, so the word environment also applies. Like we said, there were a lot of ways to spin the name, but every which way we looked at it, there weren’t any negatives.
Logo
The Enviromint brand could have been seen by many as a daunting task, but since we put so much work into planning and strategy, we had the basic understanding of what laid ahead with respect to the logo design. We had already decided on a color palette for the project and we knew we wanted the logo to get recognition on it’s own for it’s typography, rather than a mark that would limit their future endeavors.
Stay Tuned
This is an ongoing project and we encourage you to check back often to see what comes next. We’re working on trade show materials, print collateral, copy writing and a website of course.
