If you build it, they aren’t just going to show up...
But if you use the Internet to it’s fullest potential they will. Marketing is the key to the puzzle and in today’s tech savvy world it’s never been easier and more affordable. It’s not just about getting the traffic, it’s about bringing you the right traffic. Search engine marketing can bring you the right business-right to your doorstep, even if that business exists in another time zone, on another continent.
Email Marketing allows you to keep in touch, keep top of mind, measure your results and change your messaging on the fly. We use an open source email marketing system that integrates all of your social media accounts, allows for custom template design to keep your brand consistent and has tracking and analytics built right in, so you can measure how successful each campaign really is.
And since we’re talking about marketing, we can’t forget about those new kids on the block social media. We’re here to help you translate, because we understand that it’s not everyone’s cup of tea. We also understand the importance and place for it in today’s world and we have a great formula to make it just as easy for you.
We have the collective experience to accomplish your marketing goals. So ditch the guy who just charged you $100 to set you up with a free blog template and give the real experts a call.
SEO or search engine optimization in it’s natural form is a long term, organic search marketing strategy. Within every industry there lives a component that is misunderstood or worse yet misrepresented. Welcome to search engine marketing folks. In our opinion it’s like the black mark on our industry, the cousin in rehab we don’t want to talk about or the dishes you hide in the oven because you have company coming and you don’t want to clean. It’s a land where he said she said runs rampant and like the days of the infamous flat earth there are enough differing opinions on the subject we could fill the Nina, Pinta and The Santa Maria. There’s talk of metatagging, metalinking, spiders, robots and crawlers. We hear of domain names, keywords, competition indexes, on page factors and off page factors. Syndication, blogging, copy writing, ad words, pay per click, organic ranking, reporting and other strange and daunting words, which to the average consumer don’t mean a gosh darn thing. Well let’s put it this way – there are a lot of companies that can talk the talk and confuse you into thinking that by spouting these big words, they in turn know what they’re doing, but (and there’s always a but) the proof is in the pudding. As we say to all of our potential clients. Get references. Check these companies out and there’s no easier way to do that then by performing a keyword search yourself.
“Atomic has helped us identify ways to engage our community by leveraging social media to inspire visitors. They have ultimately helped us to gain awareness by inspiring individuals to take action and voice their opinions. Our online presence has kept SDTK in the media spotlight and the response has been more than favorable.” Craig Kelley, Save Downtown Kelowna Alliance
SEM forced is just a fancy way to say, ad words, pay-per click, sponsored ads, etc. It’s a great way to pay for traffic to land on your site based on targeted keywords. We can set up pay-per click campaigns a number of ways from Google to Facebook Ads to leveraging our relationships with affiliate marketing companies. If you’re looking for some instant stats then talk to us further about how we can help.
Social media or Digital PR as we like to call it, really does involve a lot these days. It’s become the new alternative to print, newspaper, magazine ads, TV and even radio. Although these mediums still have their place (for how much longer who knows) we can’t ignore the role that social media plays in marketing today. When thinking of social media it’s often the big two that we look to Facebook and Twitter. We’re here to help with those for sure, but we’re also here to help you leverage other forms of social media such as Linked In, Foursquare, Vimeo and even Pinterest. We’ve been an early adopter of social media and trust us when we say that we’ve got accounts to things you likely haven’t even heard of yet – nor should you. Let us be your guinea pigs and we’ll tell you what’s best for your industry, what’s going to save you time and what will just leave you pulling your hair out in utter frustration. If you’re looking for detailed information on our content creation and social media packages then please download our PDF guide. Please contact us for specific pricing and available packages.
E-mail marketing is still the best way to keep top of mind for your client list. It’s an easy, in-evasive way to get your message to them, without having to pick up the phone and severely interrupt their day. Atomic can help you automate your email marketing and streamline your branding to fit with your message, so it doesn’t end up in the virtual trash. We can also help you devise a plan so that it doesn’t have to be a lot of work. We call it set it and forget it. Has a nice ring to it doesn’t it? From importing contacts directly from your site, posting snippets to your blog, and social media accounts the open source software we use is totally easy to use, totally FREE (up to a certain database number) and totally traceable. Pretty good benefits if you ask us.