Website design is a top priority for Online web retailers, 60.3 percent of which have redesigned their e-commerce sites last year, comprising 20.1 percent in the past three months and 14.3 percent within six months, according to an Internet Retailer's survey on website design, content and rich media.

Of those planning to renovate the look of their websites, 74.7 percent hope to do so within 12 months and 28.6 percent within 90 days, the reading found. 56.3 percent of web retailers solicit customer comment before a web design project or study customers' response after the work is completed. Once the new web design is in place, only 23.3 percent of web retailers conduct A/B or multivariate tests.