The best ideas are always born out of necessity. That’s nothing new and in that sense, SYNCRO is no different than any other great idea. We needed SYNCRO for our clients before SYNCRO existed and we boiled it down like this: we needed something to speed up communication, we needed something that didn’t require a download or installation, we needed something that didn’t require a manual in order for users to figure it out. We wanted to simplify the process of live chat and speed up the process of capturing online website leads. So we did what anyone would do. We started looking for it – everywhere. We never did find it.