Atomic 55 - Search Engine Optimization - The mythical land of search marketing
Within every industry there lives a component that is misunderstood or worse yet misrepresented. Welcome to Search Engine Marketing folks. In our opinion it’s like the black mark on our industry, the cousin in rehab we don’t want to talk about or the dishes you hide in the oven because you have company coming and you don’t want to clean. It’s a land where he said she said runs rampant and like the days of the infamous flat earth there are enough differing opinions on the subject we could fill the Nina, Pinta and The Santa Maria.
There’s talk of metatagging, metalinking, spiders, robots and crawlers. We hear of domain names, keywords, competition indexes, on page factors and off page factors. Syndication, blogging, copy writing, ad words, pay per click, organic ranking, reporting and other strange and daunting words, which to the average consumer don’t mean a gosh darn thing.
Well let’s put it this way - there are a lot of companies that can talk the talk and confuse you into thinking that by spouting these big words they in turn know what they’re doing, but (and there’s always a but) the proof is in the pudding.
As we say to all of our potential clients. Get references. Check these companies out and there’s no easier way to do that then by performing a search yourself.
